Let’s hop into our Net time machine and take a trip. Nowadays we’re headed back in time to 2000 in World wide web time, that appears like one hundred years ago. Youre an Search engine optimisation expert and you want to create a book on how to get to the best of search engines what do you speak about? Meta tags are definitely on the way out. Hyperlinks assist but this is cutting edge stuff not the basis of your book. Get further on our partner link – Click here: quality backlinks. So you speak about keyword density. You say if you want to get ranked highly for a distinct term, you need to have to have that in your title and you require to have it show up towards the top of your web page, and in other parts of the web page and have your page be keyword dense for your chosen subject. And Im not talking about 1-3% keyword density 100% keyword density for a word truly worked for some phrases.
Ahh, the memories. The days when keyword density in fact mattered.
Back to late 2006. Browse here at the link rank checker tool to research how to acknowledge this enterprise. Keyword density is dead. DEAD! In truth the question comes up if its even critical what content material is really on your webpage or if it all depends on hyperlinks.
Lets take some well-known examples 1st go to and sort in the word failure. The initial result youll see is President George W. Visit outsource link building to discover why to look at this belief. Bushs bio. Go ahead and appear at the page, and inform me how numerous occasions the word failure shows up on the web page. I discovered buy backlinks by browsing the Internet. Yep zero.
To be fair, lets go back to once again, now kind in waffles. The quantity 1 result youll see here is John Kerrys web site. Go ahead and count the quantity of occasions you find the word waffles on that web page. Certainly zero once again.
So whats going on right here? The purpose George Bushs and John Kerrys website are displaying up so hugely for failure and waffles is since of anchor text. (This certain tactic truly has a name referred to as GoogleBombing but thats for a distinct day.) A large number of sites, have hyperlinks pointing to George Bushs web site with the word failure in the link.
So what ought to this inform us very first of all, cease worrying so a lot about completely optimizing your website and start off worrying about what the sites linking to you say.
Now I ought to say that obtaining the keyword you want to rank very for in your tag and possessing relevant content on that web page does certainly help, and if youre targeting a very competitive word, then youll need to have relevant content material on your web page. Nevertheless, dont worry about possessing exact keyword densities for your pages theyre not helping you, in truth they may possibly be hurting you given that the search engines found out that ranking by keyword density was very easily abused so now they really penalize internet sites that are considered overoptimized or also keyword dense. Just create naturally and leave it alone thats what the search engines want.
As an alternative, make positive the hyperlinks pointing to your website tell your story and say what your site is about. As an alternative of hyperlinks that say click here, get links that say widgets or what ever your site is about.
Just before I finish right here, I want to give you my favourite example for Google Bombing. Go to the home page of This time variety in French military victories and click the Im Feeling Lucky button. Absolutely nothing against, the French, but thats hilarious. Click on the French military defeats hyperlink for a good laugh..