Let’s hop into our Web time machine and take a trip. Today we’re headed back in time to 2000 in Net time, that appears like 100 years ago. Youre an Search engine marketing specialist and you want to create a book on how to get to the best of search engines what do you speak about? Meta tags are certainly on the way out. Links assist but this is cutting edge stuff not the basis of your book. So you talk about keyword density. You say if you want to get ranked hugely for a particular term, you want to have that in your title and you require to have it show up towards the leading of your web page, and in other parts of the web page and have your page be keyword dense for your chosen topic. Discover more on our favorite partner use with by visiting link building tools. And Im not speaking about 1-three% keyword density one hundred% keyword density for a word really worked for some phrases.
Ahh, the memories. The days when keyword density truly mattered.
Back to late 2006. Keyword density is dead. DEAD! In truth the query comes up if its even essential what content material is really on your webpage or if it all depends on hyperlinks.
Lets take some well-known examples initial go to and sort in the word failure. The initial result youll see is President George W. Bushs bio. Go ahead and appear at the page, and inform me how a lot of times the word failure shows up on the page. Yep zero.
To be fair, lets go back to again, now variety in waffles. The quantity a single result youll see right here is John Kerrys website. Link Building Services contains supplementary info about the purpose of this viewpoint. Go ahead and count the quantity of instances you discover the word waffles on that page. For a second viewpoint, please consider peeping at: high pr backlinks. Certainly zero once more.
So whats going on here? The purpose George Bushs and John Kerrys site are displaying up so hugely for failure and waffles is simply because of anchor text. (This certain tactic really has a name called GoogleBombing but thats for a different day.) A huge number of sites, have links pointing to George Bushs internet site with the word failure in the link.
So what need to this tell us initial of all, quit worrying so much about perfectly optimizing your site and begin worrying about what the internet sites linking to you say.
Now I need to say that getting the keyword you want to rank very for in your tag and possessing relevant content on that web page does definitely assist, and if youre targeting a highly competitive word, then youll need to have to have relevant content material on your page. Nonetheless, dont be concerned about getting exact keyword densities for your pages theyre not assisting you, in reality they may possibly be hurting you since the search engines discovered out that ranking by keyword density was simply abused so now they really penalize web sites that are considered overoptimized or too keyword dense. Just write naturally and leave it alone thats what the search engines want.
As an alternative, make sure the links pointing to your web site inform your story and say what your site is about. As an alternative of links that say click right here, get hyperlinks that say widgets or whatever your website is about.
Just before I finish here, I want to give you my favorite instance for Google Bombing. Discover more on our related portfolio – Browse this hyperlink: quality link building. Go to the house web page of This time type in French military victories and click the Im Feeling Fortunate button. Practically nothing against, the French, but thats hilarious. Click on the French military defeats hyperlink for a great laugh..